Effective Writing
Most business people would not put being able to write well at the top of their key skills list – and yet writing is still the primary communication medium in most organisations. Being able to write effectively saves time, effort and frustration.
Over the course of this module, the learner will be instructed as to how to write effective letters, briefs and emails, and we’ll demonstrate the power that good writing has to persuade and influence others. We’ll cover the areas of clarity, structure, punctuation and etiquette, and look at which situations are best suited to either a letter, email or phone call.
Learning Outcomes for this module include:
Understand the value and importance of effective writing, including how it can benefit you and your organisation.
Understand the importance of a clearly structured brief and given tips on how to combat writer’s block.
Ability to identify where email can be preferable to letters, and outlined some of the etiquette that should be applied when using email. They will also learn how to ease the tension of difficult telephone calls.
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