• Lesson

Communicating Change – Finding The Why

  • 20m
  • Editable

In this lesson we will explore finding the why in change.

The why is the purpose; the reason the change is happening. To effectively communicate with your team about the change they’re experiencing, it’s important to understand the why and be able to explain it to others.

By the end of this lesson, you’ll be able to:

  • Identify a compelling why when change happens — for you and the team you support
  • Craft the why into a positive and persuasive message using logic and emotion
  • Recognise the importance of the team’s personal buy-in to the change to sustain credibility.
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CPD certified

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