• Lesson

Talking About Features and Benefits

  • 15m
  • Editable

Customer service employees are paramount to showcasing what an organisation has to offer its customers. A powerful way to do this is by leveraging the features and benefits of the products or services available.

This module explores how to identify the features and benefits that will resonate with different customers, and how to use them to meet the customers’ practical and emotional needs.

It should take you around 15 minutes to complete this module.

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